In the contemporary digital landscape, the rise of social media has profoundly influenced how we consume and process information. The expert lecture on “Significance of Reading Culture in the Era of Social Media” by Mr. Amrut Deshmukh addresses the evolving dynamics between traditional reading practices and modern digital engagement.

The lecture concludes by affirming that while social media presents unique challenges to traditional reading culture, it also offers opportunities for revitalization and engagement. By fostering a balanced approach and leveraging digital platforms to support reading, society can ensure that the profound benefits of a strong reading culture continue to thrive in the digital age.